Lending Tree’s latest report reveals a surprising shift in Gen Z’s homebuying habits. Instead of flocking to major West Coast cities like San Francisco and Las Vegas, young buyers are increasingly choosing smaller Midwest metros, with Grand Rapids, Michigan, leading the way.
Gen Z’s Growing Homebuying Trend Revealed
Lending Tree’s latest report sheds light on the homebuying habits of Gen Z, specifically analyzing the popularity of the 50 largest U.S. metro areas. The findings highlight key trends in where the 18-to-27 age group is making mortgage requests, revealing surprising destinations that are gaining traction among young buyers.
Coastal Cities Fall Short for Gen Z Buyers
Despite the allure of big city life, Gen Z is staying away from large coastal cities. Areas like San Francisco, San Jose, and Las Vegas account for the smallest number of mortgage requests from this demographic. The report suggests that these cities may not be as appealing to younger buyers due to high costs and other factors.
Which City Tops the List?
The biggest surprise in Lending Tree’s findings is Grand Rapids, Michigan. This city led the list with a remarkable 31.45% of mortgage requests attributed to Gen Z buyers. The city’s growing appeal and affordable real estate prices make it a top destination for this generation. Compared to major metropolitan areas like those on the West Coast, Grand Rapids offers more affordable housing options, which is a key factor for younger buyers who may be looking to settle down without the high cost of living.
Other Popular Cities for Gen Z Homebuyers
Alongside Grand Rapids, several other metros are catching Gen Z’s eye. These include
- Salt Lake City, UT
- Milwaukee, WI
- Minneapolis, MN
- Cincinnati, OH
- Indianapolis, IN
- Buffalo, NY
- Louisville, KY
- Kansas City, MO
- Columbus, OH
Design Influence in Grand Rapid
Grand Rapids stands out not just for its real estate market but also for its design scene. Designer Sarah Sherman Samuel, who renovated a charming Tudor home in the city, is one of the key figures influencing the area’s rising profile. Her projects, including the bathroom with red marble floors and the wavy kitchen refrigerator pulls, have made a significant impact on Grand Rapids’ charm.
Stylish Homes Drawing Gen Z to the Midwest
Grand Rapids isn’t just known for its design influences. Liz Hoekzema of KLH Custom Homes designed a stunning four-bedroom home in the city, leaning into arches and stained wood. With homes like these, it’s no wonder Gen Z is considering the Midwest for their next move.
Gen Z’s Midwestern Real Estate Revolution
This wave of Gen Z homebuyers in the Midwest, particularly in Grand Rapids, marks a shift in where young people are choosing to settle down. With affordable housing and a growing design and lifestyle scene, cities like Grand Rapids are becoming key hotspots for this emerging generation of homeowners.